Marketing Manager (m/f/x) Home Solutions DACH - Growth Category Protection

Introduction

Welcome to tesa. We create adhesive solutions that improve the work, products and lives of our customers. In our domestic market, we are known by 98% of the people. Innovations and new technologies are the core of our success. Not only in homes and offices, but also in smartphones, displays, cars, airplanes or roof-mounted photovoltaic systems: One of tesa’s 7.000 products is probably sticking somewhere around you, often unnoticed, in a wide range of daily applications. tesa holds the world together. We are present in 42 countries with around 5.000 employees, operate 14 plants, production facilities and large technology centers in Europe, Asia and North America. As a wholly owned subsidiary of Beiersdorf AG, we are part of a group with a long tradition, strong values and a good corporate culture.

Your Tasks

The overriding objectives are to increase brand awareness, relevance and consumer acceptance in our target groups with a clear focus on the Insect Stop brand group in order to aggressively expand our market leadership.

Your Tasks:

  • Planning and implementation of innovative marketing & promotional concepts for the on & offline channels in close cooperation with the international Product Management, trade Marketing & Campaign Management and Sales teams
  • Identifying growth areas, deriving sustainable product mix strategies and managing the entire marketing mix with a focus on the target group
  • Responsibility for new product launches and other product mix projects with trade in cooperation with Trade Marketing
  • Cooperation in interdisciplinary growth projects for the further development of the product range
  • Continuous comparison of KPIs as well as the targeted analysis and preparation of market and competition data for online and offline, including independent derivation of recommendations for action
  • Responsibility for efficient and effective budget allocation across all touchpoints
  • Managing external agencies and service providers

Your Profile

  • Very good university degree in economics with a focus on marketing
  • At least 3-4 years of experience in marketing or product management (FMCG) or a similar role
  • Project management experience
  • Reasoning power and assertiveness
  • Strategic foresight
  • The ability to transfer emotions to people, regardless of the channel
  • Very good analytical skills - you are very familiar with market analyses with e.g. GfK figures
  • High level of personal initiative and responsibility
  • Very structured way of working, solution-oriented mindset and courage to break the mould
  • Familiar with MS Office
  • Fluent written and spoken English

Do you think tesa?

Do you think tesa?

Please follow the below link to submit your resume and other required information.

Apply online